Chief Executive Officer

  Not every social networking site lets in-depth research possible. Examined social media channels differ in their tools. Selecting a social media monitoring tool depends on considering the available platforms and the type of data analysis they examine. While in certain circumstances the more platforms are accessible, the better; in other cases, it could be  necessary to have access to social media platforms tailored to particular  locations. Another  important factor to take into account is the volume of data number of pages, time period, etc. that every given platform generates. Certain tools have more flexible configurations that provide access to more data. Using Twitter given real-time data streaming technologies, it may be rather simple to gather data from Twitter7 Meta (Facebook and  Instagram releases just a limited amount of information for social media monitoring tools (this includes public pages on Facebook and commercial pages on Instagram talking ab...

  Among Polish Internet users, social media are getting increasingly and more appealing. Many EU projects and seminars are meant to inspire individuals and businesses to apply social media tools for their operations. Using these instruments has several advantages for environmental preservation as well as for business-related ones. It is noteworthy that the author of this article was invited to an international project called "Get Connected 2,," run by  Italian non-profit organization Mine Vaganti, in April 2015 Aimed to assemble in Olbia, Sardinia, participants from 9 countries: Italy, Cyprus, Croatia, Poland, Spain, Bulgaria, Austria, Malta, and Romania, GC2 was a 7-day training course Developing the participants' skills, knowledge, and attitudes on how to include young people via E-Media in the policy-making  process was the key goal. Starting with a contribution of an expert and ending with practical tasks for participants, every day was devoted to one of the social me...

  Many questions were posed to the interview subjects concerning their social media activity management. Three of the start-up's interviewed have formally recorded social media policies in place, two of which were seen as out of current and irrelevant. Of the ten, seven have no official social media plan of any sort. Four of the 10 have more than one person working for them on social media Using solutions that enable content posting, social media monitoring,  automatic activity report production, automatic Twitter accounts following and un-following, the start-ups polled are helping to automate these tasks. Seven of ten start-ups claimed that it was difficult to find the time required for using social media and are using social media management solutions to try to solve this issue. Most of the organizations questioned lacked a specific social media marketing specialist; instead, responsibilities was distributed among  people or carried out by the company founder. Two of t...

  Globally, chatbots are now used by such companies as Bank of America, eBay, H&M, Pizza Hut, Samsung, Microsoft, Amazon, Subway, Zalando, while in Poland they include Alior Bank, Bank Millenium, ING Bank Śląski, Warta Insurance, Pizza Hut Polska, GPW, Tymbark, and many many others. These days, the most common sort of chatbots available on the market  are so-called rule-based chatbots, whose function is limited to running just in the area of specifi c, closed databases. Therefore, although there are often dubious views about the potential among the individuals who engaged with chatbots, the questions they posed went beyond the understanding of a chatbot at a particular point. Companies and brands have to  decide what limits to impose as their bots develop over time since bots are meant to be dynamic, capable of learning and changing (Daugherty, Wilson, 2018, p. 94). The dynamics of artificial intelligence (AI) development will clearly be associated with further develo...