Chief Executive Officer

  In the equation of supporting DAU growth, creatives have a special role. Leading platforms of today are developing a spectrum of tools and approaches to increase creator value and pleasure. While platforms are building a more appealing offering for advertisers, creators are expanding their communities of viewers while centered in our platform growth equation. Creator solutions not only enhance the platform experience but also have effects on content, brand, and relationships actively increasing user engagement and finally income. Platform managers could be asking questions like, "How can we make our platform best in class for creator support?" or "How can we best structure our creator engagement?" as creators are finding themselves with rising expectations, changing influencer environments, and juggling  personal goals and aspirations. Platforms may give their creators a unique and quantifiable partnership experience that enables them to expand their business and ...

  Not every social networking site lets in-depth research possible. Examined social media channels differ in their tools. Selecting a social media monitoring tool depends on considering the available platforms and the type of data analysis they examine. While in certain circumstances the more platforms are accessible, the better; in other cases, it could be  necessary to have access to social media platforms tailored to particular  locations. Another  important factor to take into account is the volume of data number of pages, time period, etc. that every given platform generates. Certain tools have more flexible configurations that provide access to more data. Using Twitter given real-time data streaming technologies, it may be rather simple to gather data from Twitter7 Meta (Facebook and  Instagram releases just a limited amount of information for social media monitoring tools (this includes public pages on Facebook and commercial pages on Instagram talking ab...

  Among Polish Internet users, social media are getting increasingly and more appealing. Many EU projects and seminars are meant to inspire individuals and businesses to apply social media tools for their operations. Using these instruments has several advantages for environmental preservation as well as for business-related ones. It is noteworthy that the author of this article was invited to an international project called "Get Connected 2,," run by  Italian non-profit organization Mine Vaganti, in April 2015 Aimed to assemble in Olbia, Sardinia, participants from 9 countries: Italy, Cyprus, Croatia, Poland, Spain, Bulgaria, Austria, Malta, and Romania, GC2 was a 7-day training course Developing the participants' skills, knowledge, and attitudes on how to include young people via E-Media in the policy-making  process was the key goal. Starting with a contribution of an expert and ending with practical tasks for participants, every day was devoted to one of the social me...

  Many questions were posed to the interview subjects concerning their social media activity management. Three of the start-up's interviewed have formally recorded social media policies in place, two of which were seen as out of current and irrelevant. Of the ten, seven have no official social media plan of any sort. Four of the 10 have more than one person working for them on social media Using solutions that enable content posting, social media monitoring,  automatic activity report production, automatic Twitter accounts following and un-following, the start-ups polled are helping to automate these tasks. Seven of ten start-ups claimed that it was difficult to find the time required for using social media and are using social media management solutions to try to solve this issue. Most of the organizations questioned lacked a specific social media marketing specialist; instead, responsibilities was distributed among  people or carried out by the company founder. Two of t...

  Globally, chatbots are now used by such companies as Bank of America, eBay, H&M, Pizza Hut, Samsung, Microsoft, Amazon, Subway, Zalando, while in Poland they include Alior Bank, Bank Millenium, ING Bank Śląski, Warta Insurance, Pizza Hut Polska, GPW, Tymbark, and many many others. These days, the most common sort of chatbots available on the market  are so-called rule-based chatbots, whose function is limited to running just in the area of specifi c, closed databases. Therefore, although there are often dubious views about the potential among the individuals who engaged with chatbots, the questions they posed went beyond the understanding of a chatbot at a particular point. Companies and brands have to  decide what limits to impose as their bots develop over time since bots are meant to be dynamic, capable of learning and changing (Daugherty, Wilson, 2018, p. 94). The dynamics of artificial intelligence (AI) development will clearly be associated with further develo...

  Change is transient and transitory; it has no significant effect on their subsements, including certain ethnographic and phenomenological research arising from a real encounter between a man and chatbots (affective reactions). Gaining a better knowledge of the demands of the clientschange the consumer experience (Borek, Reinold, 2016, p. 100).Businesses and  brands while influencing both, the method of an approach to consumptionOur intelligence developed since survival depended on it. As used by our species, it has made not on-demand digital technology possible. Even if they are always in touch with smart technologies, systems, and algorithms, they are searching for new values and meanings—a metaphor of their  worries, and actions. Consequently, the digital ecosystem develops, Organizations are continuously looking for creative approaches to improve consumer involvement and simplify their processes in the ever changing terrain of business and technology. The chatbot, a ...

  This is the group of consumers that treat solutions based on digital technologies as something natural and obvious while indicating a higher degree of their acceptance and willingness to buy related products than in case of Y generation representatives. The scientifi c project funded by the National Science Center is called "The Internet of Things in the Process of Virtualization of Consumer Behaviour". The behavioral approach holds that a man shapes his  technological surroundings and simultaneously directs another guy. Therefore, a consumer under the influence of companies/brands (various new stimuli reaching them by means of digital technologies) at the same time is able to independently apply these technologies in a process of creating new knowledge, so influencing the confi guration of values and rules that  companies/brands will use. Under such a strategy, digital technology can turn into a specific catalyst for interactions between a consumer and a firm or brand....

  Osama Ahmed Abdelkader (2023) - This study is probably meant to show a better picture of how ChatGPT influences the digital marketing customer experience. Second, we will determine whether this effect differs in any other sense among different types of businesses. Finally, it will help to design more successful digital marketing plans that improve the  consumer experience. It will provide businesses using ChatGPT with valuable information to interact with clients, therefore strengthening client relationships and helping them to enhance their products and offerings. Examining chatbots in the framework of customer service would probably help Chiara Valentina Misischia, Flora Poecze, Christine Strauss (2022) investigate  the relevance of them for enhancing customer service quality. To do this, two groups were formed from the customer-related tasks of five important chatbots picked from the literature. Operations concerning clients to improve service performance fell under ...

For improving brand visibility and consequently for digital marketing strategies, search engine optimization (SEO) and search engine marketing (SEM) have grown in recent years especially relevant. Since businesses depend more on their online presence to draw customers, knowing the need of optimizing their website and using search engine marketing  strategies becomes essential for success. SEO is the technique of increasing the search engine result page (SERP) compatibility of a website. Here are numerous on- and off-page optimization techniques: keyword research, link creation, and optimal content generation. Good SEO strategies enable businesses to increase their natural presence in search engines, therefore attracting more potential customers and boosting their brand awareness.  Conversely, SEM on the other hand uses paid advertising strategies include display advertising or pay-per-click (PPC) to increase brand awareness and create focused traffic to a website. SEM ensures ...